First, we want to challenge the way we, as a society, finance social good. Americans rely on nonprofits for food, shelter, education, healthcare and other necessities, and everyone has a stake in strengthening this social infrastructure. However, there is a growing gap in between the level of charity that we need and the level of charity that people, and the private sector, are willing/able to fill; thus, leaving the responsibility of that gap in the hands of the government. The struggles nonprofits face are not the short-term result of an economic cycle, they are the results of fundamental flaws in the way we currently finance social good.
Secondly, we want to reexamine how we, as a society, contribute to an entrepreneurial eco system. Small businesses are the lifeblood of the American economy. Nearly twenty-eight million strong, they employ more than 56 million workers and create two out of every three new jobs in America; That’s 99.7 percent of all employers nationally, with more than 50 percent of all Americans under their employment.
Encompassing those two goals, our mission is two-fold: to lessen the need for government action and increase the overall efficiency of the charitable movement; and to build and promote a self-liquidating system focused on sustainability for the community as a whole, where small businesses will be able to mutually reinforce each other and pioneer the changing of the face of business, to bring it back to the local level.